Packaging Design, Brand Identity Laura Bennett Packaging Design, Brand Identity Laura Bennett

GlyMed+ Skincare

 
 

Powerful MEDICALLY BACKED Skincare with an all new identity that is just as beautiful as it is FUNCTIONAL

 
 

GlyMed+ Skincare

BRAND IDENTITY + PACKAGING DESIGN

 
 


Empowering

Crisp

Innovative


OVERVIEW

GlyMed + is an award-winning skincare brand that makes products for dermatologists, doctors and estheticians. Their products are made with botanical ingredients and pharmaceutical-grade potency. GlyMed + products are cruelty-free, vegan-approved, and environmentally conscious. With over 40 years of industry leading experience, the B2B brand underwent a large rebrand that was rolled out to the entire line of medically grade, professional strength skincare line in 2024. With a focus on improving overall skin health, GlyMed + products are designed to treat a variety of skin concerns, including fine lines, wrinkles, and hyperpigmentation.

The visual identity was designed specifically with the product packaging in mind — powerfully showcasing on the shelf at a dermatologist office to the end-user’s bathroom vanity. It was important to create a product that customers were just as proud to display as they were to use. Reflective in the design is the clean, crisp and scientific focus of the brand delivering real results to customers. We created a color-code step system based on GlyMed +’s 4-Step skincare process that created a functional, and beautiful user experience. Finally, the typographic system developed for GlyMed + featured a prescriptive focus that spoke to the medically-backed formulations.

This project was created in partnership with BLVR.


LOCAtiON

PROVO, UT

 

CREDITS

CReATION DIRECITON: BLVR
PHOTOGRAPHY: AUDREY FRETZ, JOCELYN MORALES

 
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Packaging Design, Brand Identity Laura Bennett Packaging Design, Brand Identity Laura Bennett

Brood + Co.

 
 

Nutrient Dense COLD BREW for breastfeeding moms to boost daily ENERGY and SUPPLY

 
 

Brood & Co.

BRAND IDENTITY + PACKAGING DESIGN

 
 


Optimistic

Stylish
Practical


OVERVIEW

Brood & Co. is a ready to drink functional beverage that promotes lactation for breastfeeding mothers, adds a daily caffeine boost and boosts overall health. Brood & Co. believes that breastfeeding should be convenient, practical — even restful. Brood & Co.’s mission is to help mothers achieve their unique breastfeeding goals with delicious and convenient ready-to-drink functional beverages. The canned Oat Milk Cold Brew with Chicory is fortified with vitamins and nutrients targeted to increase milk supply. It’s convenient, all natural, made with organic ingredients, and packed with galactagogues to boost supply and nutritional support. Brood & Co. was designed by founder Leslie following her journey through motherhood, desiring to create a product that would fit into a new mothers lifestyle.


LOCAtiON

NEW YORK, NY

 

CREDITS

PhotographY: MOtHER OF WILDE

WORDS FROM THE CLIENT

“Laura is a pleasure to work with! She is open, thoughtful and creative. She is willing to flex to new requests and needs. She can execute upon a variety of aesthetics and is really thoughtful about the connection of branding to design. I cannot thank her enough for her kindness and creativity throughout the process that brought about a beautiful branding suite for my new business!”

LESLIE WEIR

 
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