The New Eclectic

BRAND IDENTITY DESIGN

Have you ever walked into a room or event and appreciated it not only for the way it was designed, but also for the way it made you feel? That’s exactly what The New Eclectic is after. The New Eclectic is a Nashville based boutique event planning + design, floral, and interior styling studio. The mission of The New Eclectic serves to be a place of inspiration for creatives in their community, teaching all how to translate style from one facet of their life to another. The brand identity designed focused on clean, artistic touches with a fresh and modern take (featuring a custom sans-serif wordmark) all set in a natural color palette. Learn more about The New Eclectic!

BRAND KEYWORDS

Innovative
Modern
Eclectic
Creative
Intentional

photography by Eden Ingle Photography - curtesy of The New Eclectic

The New Eclectic branding included creating icons, patterns, sub-marks and many many logotypes. I created an animated .gif for the brand launch to showcase the collection of work!