Sophie Felder

BRAND IDENTITY + WEB DESIGN

I had the privilege to work with New York brand stylist Sophie Felder to create her own personal branding after leaving the corporate fashion world. We dreamed up a custom brand identity design slated for a fully customized portfolio website. Sophie focuses on trend and lifestyle research in the fashion space targeted towards ecommerce, campaign, editorial, looklet clientele. We dreamed up a fully custom Squarespace site with stop motion animation, video play on hover and a beautiful full bleed canvas for some incredible photography. I collaborated with Nikki at MadebyNF to bring to life our beautiful web design shown below. Check out the site here!

Site Development by MadebyNF