Sonny

BRAND IDENTITY + PACKAGING DESIGN

Sonny is a portable + sleek bidet with intention to revolutionize bathroom hygiene and support sustainability and charitable efforts through the Drop4Drop organization backing water, sanitation and hygiene resolution efforts. Sonny's vision is to normalize bidet culture by educating their audience around the hygienic and environmental benefits of the bidet. 40% of the world does not have access to an adequate toilet and proper sanitation. Without toilets, water sources become contaminated; without clean water, basic hygiene practices are not possible. Learn more about Sonny here!

The team at Sonny were wonderful to work with - I designed a full brand identity system for Sonny starting with extensive research on Strategy and Visual Direction. The project scope included branding and icon design, brand strategy, messaging and tagline development, packaging design and social media graphics.