Sally Loo’s Wholesome Design

PACKAGING + PRINT COLLATERAL + WEB DESIGN

Partnering with Sally Loo’s Cafe to create Packaging & Web Design was an honor. Sally Loo’s Wholesome Cafe is a San Luis Obispo staple. This local cafe and coffee shop excels at serving organic ingredients in a communal environment that feels like home. Sally Loo’s, which began in 2009, was in need of print, packaging and web design that fully encompassed their brand personality.

Sally Loo’s existing brand identity design was quaint, custom and well suited, but lean. I built out brand visuals - including many custom illustrations, hand-lettering and more to support their existing design. This material was implemented across print, packaging and web design. This design expanded Sally Loo’s brand identity to help better implement design creating a more full and enjoyable brand experience - both in person and online. You can view the fully redesigned Sally Loo’s website here!