Modern Vintage Events

BRAND IDENTITY DESIGN

My task for this project was to create a refreshed brand identity for Modern Vintage Events. This 11 year old business was in need of true brand design that fit their flair, and most importantly encompassed their growth and would carry them on for years to come, enabling them to target a more luxurious and niche client. Modern Vintage Events is a Nashville based events + design company serving primarily the wedding and elopement industry. Learn more about Modern Vintage Events here!

Modern Vintage Event’s brand identity design was quite complicated designing a wordmark that suited both words - naturally opposing each other in style! How do you design something that is both modern and vintage at the same time? I created custom type design that features a strong sans-serif letterform with vintage inspired swashes and serif feet. For the icon design, I created a frame style MVE monogram that pairs nicely with the brand fonts and wordmark. Finally, during brand development, we created a really playful and fun peacock birdcage illustration as a secondary mark that is expressive and perfectly quirky for Modern Vintage Events audience.

BRAND KEYWORDS

• Playful

• Elevated

• Unexpected

I created a custom handmade pattern inspired by Vintage lace - built out of dots in a Modern fashion. You’ll find hidden inside the dot pattern are M and V shapes that make up each block. The natural wave in the pattern conveys a timeless motion and also skews the graphics to have a softer, more natural appearance.