Santa Maria Novella was my client for a rebrand and redesign of three products, plus a bag design within the Home Fragrances line. I think a fresh look to some of their classic products could make the Home Fragrances line very successful. My two concepts I chose were a Traditional set and a Modern set of packaging.

My first concept is a Traditional style updated with new design but still holding the elegance and sophistication that comes with Santa Maria Novella. I believe that a Traditional look would be successful for Santa Maria Novella because they would continue to attract consumers that previously own their products. For my second concept, I chose to target an entirely new audience by striving to attach a Modern and minimalistic look to the very sophisticated Santa Maria Novella name. I felt a Modern twist on the well known brand could bring a young and fresh feel to the already popular products.

Traditional Design

Candle Box
Room Fragrance Extract
Shopping Bag
Scented Cards for Wool Box & Card Design


Modern Design

Candle Box
Room Fragrance Extract
Shopping Bag
Scented Cards for Wool Box & Card Design